Desiree Backman, DrPH, MS, RD
![[image] Desiree Backman](images/Desiree_TN.jpg)
Dr. Desiree Backman is the manager of the California 5 a Day?for Better Health! Campaign. She directs program planning, implementation, and evaluation of comprehensive, community-based interventions designed to increase fruit and vegetable consumption and physical activity among Californians. The programs under Dr. Backman?s direction include the Children?s 5 a Day?Power Play! Campaign, Latino 5 a Day Campaign, African American 5 a Day Campaign, 5 a Day Retail Program, and 5 a Day?Be Active! Worksite Program. Dr. Backman works closely with research experts to design and implement formative, process, and outcome evaluations and was awarded a grant from the Centers for Disease Control and Prevention and National Cancer Institute to formally evaluate the Latino 5 a Day Campaign. Dr. Backman has presented 5 a Day research and programmatic activities, as well as her doctoral dissertation research at numerous national conferences. She has also published scientific articles related to cancer prevention and health promotion and has served on a variety of expert panels at Yale University and the National Cancer Institute. Prior to joining the California 5 a Day Campaign, Dr. Backman worked in nutrition marketing, education, and research.