Bob McKinnon
![[image] Bob McKeinnon](images/BobMcKeinnon.jpg)
Bob McKinnon is Founder and President of YELLOWBRICKROAD; a place where cause, commerce and communication come together to address the many issues facing children and their families today.
YELLOWBRICKROAD works with government, non-profit groups, media organizations and corporations to create communications programs that both improve children’s lives AND help their partners achieve their objectives. In addition, they produce their own proprietary research and advocacy media, the latest of which is a documentary film, remote control, which looks at the issue of children and the media through the lens of total media consumption and what it may be displacing in our children’s lives.
Prior to starting YELLOWBRICKROAD, Bob was an Executive Vice-President at one of the world's largest advertising agencies, Saatchi & Saatchi, working with clients such as Procter & Gamble, General Mills, Toyota and the International Olympic Committee. During his fifteen years there, Bob wore many hats, serving at various times as the agency’s Media Director, Director of Business Development and a member of their New York Board. Most relevant is his experience as one of the original architects of the Centers for Disease Control's VERB brand – designed to get American children more physically active in order to help combat childhood obesity.
As a well-respected expert in the field of social marketing and youth, Bob has been called upon to provide honest perspective on the many issues facing our youth by the National Academies’ Institute of Medicine, the National Institute of Health, the Federal Trade Commission and the U.S. Congress.