2:00 – 3:30 pm Preparing for our Future-- Break-Out Sessions
New Insights into What People Really Think about More Fruits and Vegetables.
Moderator: Sharon B. Sugerman, Cancer Prevention and Nutrition Section, California Department of Health Services
Kathy Hoy, Produce for Better Health Foundation
Lisa Mancino, Economic Research Service, USDA (Understanding Fruit and Vegetable Choices and Consumption)
Why are consumers making the choices they are making? To be persuasive and effective, nutrition educators must understand how consumers really feel about eating more fruits and vegetables. Informed by recent research findings performed as part of the national 5 a Day re-branding project, this session will help attendees re-think and apply stronger approaches to nutrition education as part of the Network’s regional roll-out of our new messaging in 2007.
Impact of Marketing and Media on Food Choices
Provocateur: Susan Pennel, Cancer Prevention and Nutrition Section, California Department of Health Services
Patti Miller, Children Now
Mary Story, University of Minnesota
Betsy Imholz, Consumer’s Union
One of the key behavioral outcomes of Food Stamp Nutrition Education is to “Balance caloric intake from food and beverages with calories expended.” What future trends in advertising and marketing will influence both children and adults and their resulting caloric balance? This session will bring you up-to-date on some cutting-edge food marketing techniques and equip you to provide community-wide leadership for public health interventions.
Toward a Common Goal: Improving Collaboration between Government and Non-Governmental Organizations (NGOs)
Provocateur: Marice Ashe, Public Health Law Program
Jean Nudelman, Kaiser Permanente
George Flores, The California Endowment
Dwayne Proctor, Robert Wood Johnson Foundation
Neal D. Kohatsu, MD, MPH
This panel will critically examine the future direction of healthy eating and active living interventions designed and implemented by government and NGOs, including private foundations, can with intersect with one another. Participants will learn how public health professionals working with low-income populations can assure that public health prevention messages are coordinated, seamless and consistent. Attendees will leave with tools to accelerate change and empower low-income Californians through improved collaboration with public and private entities.
The 2007 Farm Bill: How National Nutrition Policy is formed.
Moderator: Matt Sharp, California Food Policy Advocates
Lorelei DiSogra, United Fresh Fruit & Vegetable Association
Valerie Brown, California Department of Food and Agriculture
Pat Sutherland, California Department of Social Services
Erin Field, Western Growers
California Stakeholders are deeply involved in updating the 2007 Farm Bill and realize its potential for strengthening agriculture and improving public health through better nutrition. This session will equip you to address the broader impacts of Farm Bill provisions on fruit and vegetable consumption, as well as the Food Stamp Program and Food Stamp Nutrition Education.
Developing Strategies to Improve Healthy Eating and Active Living: The Role of National Government
Provocateur: Bruce Silverglade, Center for Science in the Public Interest
Elizabeth Majestic, Associate Director for Program Development, National Center for Chronic Disease at the Centers for Disease Control and Prevention
Dennis Stewart, Food Stamp Program Director Western Region, USDA, Food and Nutrition Service
Susan B. Foerster, Member, Institute of Medicine Committee on Progress in Preventing Childhood Obesity
What role does the federal government play in combating the obesity epidemic and promoting increased fruit and vegetable consumption and physical activity on the ground? Hear and think critically about what the federal government is doing to provide leadership to the healthy eating and active living movement and how state and local stakeholders can take advantage of this leadership to secure lasting change where it counts—in communities, schools and other organizations.
Strategies and Interventions to Reduce Health Disparities impacting Food Stamp eligible populations
Moderator: Valarie Scruggs, Cancer Prevention and Nutrition Section, California Department of Health Services
Yolanda Randles, West Fresno Health Care Coalition
Christine Maulhardt, California Medical Association Foundation
Ellen Wu, The California Pan-Ethnic Health Network
This session will describe approaches used to create effective programs and build organizational leadership for new strategies to address health disparities caused by poor diet and physical inactivity. It will share successful approaches to mobilize resources and build partnerships with diverse communities.
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The following session is funded by MAZON: |
Creating Healthy Communities Anywhere: Strategies to Address Access and Affordability of Fruits and Vegetables for Low-Income Populations
Moderator: Matthew Marsom, Cancer Prevention and Nutrition Section, California Department of Health Services
George Manalo-LeClair, California Food Policy Advocates
Lisa Feldstein, Public Health Law Program
Poor access to healthy foods is a problem in many neighborhoods, but exceedingly so in low-income neighborhoods and communities of color where the incidence of diet-related chronic diseases is disproportionately high. In addition, data shows that high cost is one of the key barriers limiting low-income Californians' consumption of fruits and vegetables. This session will provide tools and describe innovative solutions to the problem of poor access to fresh produce, including affordability, to support Food Stamp recipients’ ability to make healthy choices.